Embracing the ethos of “Be the Solution, Not the Problem”, as frontrunner in life science consulting, we have embarked on an innovative journey by integrating AWorld into PQE core operations.
This initiative is a blend of environmental stewardship and technological innovation.
Unveiling AWorld:
AWorld is more than an application; it’s a journey towards environmental consciousness. The platform gamifies sustainability, allowing users to visualize their impact through tangible metrics like water and CO2 savings. Aligning with the UN’s “ActNow” campaign, AWorld exemplifies a significant stride in PQE Group’s sustainable and conscious future.
Rethinking Corporate Gifting
Our shift from traditional physical gifts to the digital realm with AWorld is a clear embodiment of the “Be the Solution, Not the Problem” philosophy. This move not only addresses environmental concerns associated with production and logistics but also aligns perfectly with the dynamic lifestyles of PQE’s global workforce, enhancing accessibility and practicality.
Essential Strategies for Effective Engagement:
Effective internal communication plays a pivotal role in organizational change, as demonstrated in the case study of AWorld, facilitated by our Internal Communication Unit. This unit’s approach, while not always in the spotlight, is essential in embedding a culture of transformation across the company.
Key Strategies:
- Strategic Launches: The App’s introduction by the Marketing and Communication Director, followed by an email campaign, showcases a multi-tiered communication strategy.
- Leadership Advocacy: Involving General Managers underlines the importance of top-down communication in change adoption.
- Empowering Change Agents: The selection and nurturing of Brand Ambassadors signify a keen understanding of peer influence in organizational culture.
- Continuous Engagement: Utilizing internal networks for ongoing communication reflects a commitment to keeping the dialogue alive and adaptive.
- Inclusive Approach: Conducting Town Halls in various languages demonstrates a deep appreciation for diversity and inclusion.
- Data-Informed Communication: The focus on user engagement data to tailor communication strategies shows a sophisticated, responsive approach.
- Intriguing Teasers: Hinting at future initiatives keeps the momentum going, a tactic reflecting an understanding of employee engagement dynamics.
Our foray with AWorld transcends its environmental benefits; it is a showcase of how internal communication, when executed with finesse and insight, can be a powerful catalyst for change. This journey not only sets a new standard in corporate sustainability but also serves as a compelling case study of the understated yet critical role of effective internal communication in driving meaningful change within an organization.
